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Helm Express vs Suzy
Suzy sells an enterprise research platform. It combines surveys and interviews with real consumers, AI chat across a team's own research and documents, a trend feed and generated briefs. Helm Express asks simulated twins of a US place.
As of September 2026, from each company’s public site and documentation.
| Suzy | Helm Express | |
|---|---|---|
| Who answers | Real consumers from the panels Suzy reaches, in surveys and interviews. Alongside them, AI that reads your own research, documents and market signals. | In a reading, simulated twins of a place’s residents or businesses; no real person is contacted for a reading. Interviews and short studies with the public and credential-checked experts are run by arrangement, labelled as real people and kept separate. |
| Where | Panels in the US and in many other countries, according to Suzy. | Any of 12,759 US places — cities, counties, metros and states — with a neighbourhood map for most of them. US only. |
| Questions you can ask | Surveys, monadic tests, MaxDiff and TURF. Live-moderated and AI-moderated interviews and focus groups. Chat in plain language across your uploaded data. | Yes/no, a pick among up to 12 options, or a belief question; an A/B of two messages or two pieces of news; an interview with up to five twins from a reading. |
| What comes back | Survey and interview results, a personalised feed of scored trend "Signals", and briefs, narratives and decks generated in your brand style. | Which way the place leans, breakdowns by group and neighbourhood, and an interval and a read-quality grade on every poll result. |
| How you start | Book a demo. Its public product pages show no pricing or developer API; access is by demo. | Book a call, or sign in. Planning a question and previewing its cost come before anything runs. |
| Best when | A consumer brand's team wants research with real consumers, its past studies and market monitoring together in one enterprise platform. | You need a fast, low-cost direction on a local question, with its cost shown before it runs — which way the simulated place leans, and among whom — before spending on real fieldwork. |
Choose Suzy when
You need answers from real consumers, including interviews and focus groups, not simulated ones.
You want quant methods like MaxDiff, TURF or monadic concept tests fielded for you.
You want one place to store and chat with your team's existing research, and to turn it into briefs and decks.
Your audience is outside the US.
Choose Helm Express when
Your question is about one specific US city, county, metro or state, or a neighbourhood within it.
You want to plan a question and see what it would run before committing to it.
You want a direction and an interval before paying for real fieldwork.
You want to ask about a place's businesses as well as its residents.
What we say about Suzy is taken from its own public site and documentation. Check the current version at suzy.com, and tell us if anything here is out of date.
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