ASK WHY, IN THEIR OWN WORDS

What you get

• From a reading

  One click from a reading opens an interview with twins from the group you just read.

• Up to five at a time

  Pick up to five twins from that group per round. Nothing is spent until you press twice.

• Follow-ups keep the thread

  Ask again and the twin answers with the conversation so far in mind.

• Business decision-makers too

  On a businesses reading, the modeled decision-maker at a business in the panel answers. A business name is shown as a fact, never as the speaker.

Studies you could run

• Residents

  Why would you skip the new bus line?

  A reading shows: One twin’s reasons in its own words, next to who the twin is modeled on — one voice, not a sample.

• Residents

  What would make this membership worth it to you?

  A reading shows: What each of a few twins from the group that said no would need, and a follow-up with one of them.

• Businesses

  What would stop your business from switching suppliers this year?

  A reading shows: The modeled decision-maker’s reasons, and a follow-up on the one that matters for your offer.

Questions

Who answers?

In a twin interview, a simulated twin of the place’s population, modeled on its real make-up — age, household, work, housing. Interviews with real people are booked with us, and their answers are labelled as real people.

Is an interview a sample?

No. One interview is one twin’s words. It carries no interval and no share; the reading it came from is where to look for those.

Can I interview a business?

You interview the modeled decision-maker at a business in the panel. The business itself is never the speaker, and a real business name is never given an opinion.

Can I interview real people?

Yes. We run interviews with the public and with credential-checked experts, scheduled with you. Twin interviews are instant; real interviews come back as transcripts and results labelled as real people.