Use case · expert and public interviews
TALK TO THE PEOPLE WHO KNOW
Twins are fast and cheap to ask. When a decision needs real answers, we run interviews and short studies with the public and with credential-checked experts, scoped with you on a call.
What you get
The public, where it matters
Interviews and short studies with residents of the places you care about.
Experts, credential-checked
Business owners and managers, clinicians, lawyers, engineers, people in local government, and others on request. Each is credential-checked before they answer.
Scoped with you
On a call, we agree who you need to hear from, what to ask, and whether it is interviews or a short study. We recruit and run it, with consent.
Labelled as real people
Transcripts and results come back labelled as real people and kept separate from twin readings: never blended into one, and never used to say the twins are right.
Studies you could run
The public
Interviews with renters in two neighbourhoods about a change to a bus route.
You get back: A transcript of each conversation and a written summary of the reasons that came up, labelled as real people.
Experts
A short study with clinicians on what would make them recommend a new home-care service.
You get back: Each clinician’s answers, next to the role they were checked for, delivered apart from any twin reading.
Experts
Interviews with people in local government on how a permitting change would be carried out.
You get back: Transcripts and a written summary of where their answers agreed and where they differed.
Questions
- Who answers?
- Real people: members of the public, or credential-checked experts, recruited for your study and taking part with consent. This is separate from Helm Express readings, where every answer comes from a simulated twin.
- Who are the experts?
- Business owners and managers, clinicians, lawyers, engineers and people in local government, and others on request. Tell us who you need to hear from.
- How are experts checked?
- Before an expert answers, we check their credentials for the role your study needs, such as the licence, the job or the business they speak for.
- Are real answers mixed with twin readings?
- No. Answers from real people are delivered as real-people results, labelled that way, and kept separate from twin readings. They are never blended into a reading, and never used to say the twins are right.
Tell us who you need to hear from.
Book a call and we will scope the interviews or the study with you.
Book a call