TEST CREATIVE AND ADS BEFORE YOU SPEND

What you get

• Versions side by side

  Compare two to five versions against the same question and see which is ahead in which group, and where it is too close to call.

• Images, as described

  Where attachments are enabled, attach an image in the map workspace. Twins read a neutral written description of it; they don’t see it. Two images become a side-by-side of their descriptions.

• Links and video, as text

  Where attachments are enabled, paste a link and the text of the page is read in. Audio or video is transcribed; twins read the transcript, they don’t watch or listen.

• Cut by group

  See whether the version ahead overall is also ahead with renters, older households or one neighbourhood.

Studies you could run

• Residents

  Two headlines for a gym opening: “Your first month on us” or “Open all night”?

  A reading shows: Which headline is ahead with younger households compared with older ones.

• Residents

  Two posters for a transit campaign, attached as images.

  A reading shows: Which poster’s description is ahead overall, and whether it flips among households without a car.

• Businesses

  Two versions of a flyer for a delivery service.

  A reading shows: Which version is ahead among restaurants compared with retail.

Questions

Who answers?

Simulated twins of the place’s population. Each twin is modeled on the real make-up of the place — age, household, work, housing — and weighted back to it.

Do the twins see the picture?

No. They read a neutral written description of it, not the image itself.

Is this a forecast of how the ad will perform?

No. It is a simulation. It shows which version is ahead and with whom — not clicks, reach or sales.

How many versions can I compare?

Two to five in the message comparison, or up to 12 options in a single question.