TEST FEATURES, FLOWS AND COPY

What you get

• Many ideas, one question

  Put up to 12 feature ideas in one question and read the order they come back in.

• Two versions of a step

  Describe two versions of a flow and put them side by side in front of the same twins.

• Then ask why

  Interview twins from the group that went the other way and read their reasons in their own words.

• Households or buyers

  Ask residents, or the modeled decision-makers at the businesses that would buy.

Studies you could run

• Residents

  Which of these features would make you switch banking apps?

  A reading shows: The order of the features, and whether it changes with age.

• Residents

  Sign up with a phone number, or with an email address?

  A reading shows: Which version is ahead overall, and whether older households part ways with younger ones.

• Businesses

  Which of these reports would you open every week in your accounting software?

  A reading shows: Whether small employers and larger ones rank the reports the same way.

Questions

Who answers?

Simulated twins of the place’s population. Each twin is modeled on the real make-up of the place — age, household, work, housing — and weighted back to it.

Can it test a working prototype?

No. Twins read a description of a feature or a flow, not a working product.

Does it tell me how many people will use it?

No. It shows the order and the gaps between versions, not adoption.

Can I attach screenshots?

In the map workspace, where attachments are enabled. Twins read a neutral written description of each screenshot, not the image.