Skip to content

Use case · what-if

PLAY OUT A WHAT-IF

Give the twins a piece of news that has not happened yet, then ask. Set the reading next to the same question without it and see what shifts.

What you get

  • News as the condition

    Write the event as news the whole place has heard, and ask the question after it.

  • Against its own baseline

    Read the same question with and without the event and look at the gap.

  • Two events head to head

    An A/B puts two versions of the event in front of the same twins.

  • Watch the interval

    A shift smaller than the interval is not a shift; the result says so.

Studies you could run

  • Residents

    After a transit fare increase is announced, do you support the downtown plan?

    A reading shows: Whether support moves against the same question with no announcement, and in which groups.

  • Residents

    After a new employer announces it is opening here, do you expect rents to rise?

    A reading shows: Whether renters and homeowners move the same way.

  • Businesses

    After a new minimum-wage rule is announced, do you expect to add employees?

    A reading shows: Which sectors lean away from hiring after the news compared with before it.

Questions

Who answers?
Simulated twins of the place’s population. Each twin is modeled on the real make-up of the place — age, household, work, housing — and weighted back to it.
Is this a forecast of what will happen?
No. It shows how the simulated place reads a question once it has heard the news, set against the same question without it.
How do I know a shift is real?
Read the interval. When the gap is inside it, the result says the two readings are too close to separate.
Can I use real news?
Yes. Paste the item as the event. A live reading may also see recent local headlines; past-question checks never do.

Bring us the scenario decision.

Tell us the place and the question, and book a time to run it with us. Already have an account? Sign in from the same page.

Get started