Use case · local business
ASK THE BUSINESSES OF A PLACE
Switch the audience to businesses and ask the owners and decision-makers of a place’s simulated firms — by industry, size and age.
What you get
Firms, not only people
The businesses audience is a simulated set of the place’s firms, each with a decision-maker who answers.
By industry and size
Cut by sector, headcount and firm age to see which kind of business is ahead.
One firm at a time
Interview a single simulated firm’s decision-maker about why.
Solo operators too
Include businesses with no employees when the question is for them.
Studies you could run
Businesses
Would a mid-sized restaurant try this service?
A reading shows: Whether food service is ahead of retail, and how the smallest firms differ.
Businesses
Do you expect to add employees in the next six months?
A reading shows: Which sectors lean toward hiring, and which lean away.
Businesses
What would most likely stop your business from adopting a new software tool this year?
A reading shows: The order of the obstacles, and whether it changes with firm size.
Questions
- Who answers?
- Simulated twins of the place’s population. Each twin is modeled on the real make-up of the place — age, household, work, housing — and weighted back to it.
- Are these real businesses?
- No. They are simulated firms modeled on the make-up of the place’s businesses. A real business name is never given an opinion.
- Is every place covered?
- Most places have a businesses audience; the product says so when one does not.
- Can I target one kind of firm?
- Yes. Screen to an industry, size or age band before you ask.
Bring us the go-to-market decision.
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