Use case · brand perception
SEE HOW AN ANNOUNCEMENT LANDS, GROUP BY GROUP
Ask how a place sees a change, an announcement or a category. Read which way each group leans, and where they part ways.
What you get
Belief, not only choice
Ask what the twins think is true, not only what they would do.
Every group at once
The same reading cuts by age, household, work and neighbourhood without being asked again.
Before and after
Read the question plain, then again after a piece of news, and compare.
An earlier date
Ask as of an earlier date to set today’s reading next to it.
Studies you could run
Residents
Do you think the local economy is getting better?
A reading shows: Which way the place leans, and how it compares with the same question asked as of an earlier date.
Residents
After this announcement, would you be more or less likely to shop here?
A reading shows: Which groups lean toward and which lean away.
Residents
Is this company a good neighbour?
A reading shows: Where the place splits by neighbourhood and by tenure.
Questions
- Who answers?
- Simulated twins of the place’s population. Each twin is modeled on the real make-up of the place — age, household, work, housing — and weighted back to it.
- Can I name my brand?
- Yes, in the question. The twins answer about it as they would about anything else; nothing is looked up about the brand.
- Is this a tracker?
- You can re-run a question whenever you choose and set the readings side by side. Nothing re-runs on its own.
- Does it tell me our share of the market?
- No. It shows which way groups lean and where they differ, not a share.
Bring us the brand decision.
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