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Helm Express vs Attest
Attest runs surveys and AI-moderated interviews with real consumers from vetted panels in 59 markets, sold as a subscription. Helm Express asks simulated twins of a US place. They answer different questions well.
As of September 2026, from each company’s public site and documentation.
| Attest | Helm Express | |
|---|---|---|
| Who answers | Real consumers, drawn from what it describes as hundreds of vetted panel providers, or your own audience. | In a reading, simulated twins of a place’s residents or businesses; no real person is contacted for a reading. Interviews and short studies with the public and credential-checked experts are run by arrangement, labelled as real people and kept separate. |
| Where | 59 markets in 70 languages. Targeting by country, state or county, plus DMA in the US, and demographics such as age, income, housing, education and employment. Available demographics vary by country. | Any of 12,759 US places — cities, counties, metros and states — with a neighbourhood map for most of them. US only. |
| Questions you can ask | Surveys of up to 40 questions: single and multiple choice, ranking, MaxDiff, grids, NPS, sliders, open text and video responses, with images, video and audio. Also AI-moderated interviews with its UK and US panels. | Yes/no, a pick among up to 12 options, or a belief question; an A/B of two messages or two pieces of news; an interview with up to five twins from a reading. |
| What comes back | Responses from real people, with crosstabs, dashboards, storyboards you can present, and exports to PowerPoint or CSV. Interviews come back as thematic summaries. A results API and an MCP connector are in early access. | Which way the place leans, breakdowns by group and neighbourhood, and an interval and a read-quality grade on every poll result. |
| How you start | Book a demo. Subscription plans come in credit tiers (one credit is one answer from one person), with unlimited seats and a named research expert. No per-credit price is published. | Book a call, or sign in. Planning a question and previewing its cost come before anything runs. |
| Best when | You need measured answers from real consumers, across several countries or in repeated waves such as brand tracking, and want a research expert on hand. | You need a fast, low-cost direction on a local question, with its cost shown before it runs — which way the simulated place leans, and among whom — before spending on real fieldwork. |
Choose Attest when
You need answers from real consumers, in their own words or on video.
Your study runs across several countries, or repeats in waves to track a brand or campaign.
You want a subscription with a research expert assigned to help keep the work sound.
Choose Helm Express when
Your question is about one specific US place, down to its neighbourhoods, and not only a state, county or DMA.
You want a direction and an interval without recruiting anyone, before deciding whether real fieldwork is worth it.
You want to ask the businesses of a place, or interview one twin, before committing to a subscription.
What we say about Attest is taken from its own public site and documentation. Check the current version at askattest.com, and tell us if anything here is out of date.
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